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But theatres like Delite smartly took care of the problem by retrofitting Atmos bit by bit - working in night after the movie shows.įor Dolby, content is not a big issue. It takes around 7-10 days time to retrofit an active movie hall into Atmos. While M-Cinemas has a single screen, Delite has two screens. Before this, only M Cinemas and the iconic Delite theatre in Old Delhi offered the Atmos sound system in the capital. In New Delhi, one of the screens at PVR Citywalk in Saket became the first multiplex to offer a Dolby Atmos experience. Other cities that have Atmos-enabled cinema halls are Delhi, Mumbai, Chennai, Hyderabad, Coimbatore, Trivandrum and Kochi. In Jammu, we opened last week," claimed Mathur. Interestingly, the technology is also reaching Tier-2 city theatres. Also Fun cinemas and Cinepolis have screens with Dolby Atmos." Comparing the adoption of Atmos among big cinema chains, Mathur said: "If you look at the big chains like PVR, INOX & SPI down in the south, all of them have Atmos-enabled screens. "In the next few months, hopefully before that, we will add another 50 screens and cross the 100 mark," said Ashim Mathur, Dolby's marketing head for India. In the last few months, the technology has seen increased adoption around the country with several multiplex chains adopting it. Sathyam Cinemas in Chennai was the first in India to use Atmos technology.
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Atmos is Dolby's next generation sound technology, which is a major leap over the widely used Dolby 5.1 and 7.1 surround sounds used in most halls.Ĭurrently, Dolby has around 50 Atmos enabled screens in India. The first Atmos-enabled screen was launched in India in December 2012.